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CoverGirl Queen Partners with Essence.com

New digital makeover launch.

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By: TOM BRANNA

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The popular celebrity styles of Beyonce or Rihanna are now accessible to everyday women. Essence.com bolstered its beauty offerings with the first digital makeover application created for African-American women, sponsored by the CoverGirl Queen Collection. The tool, Makeover Magic, launches today. Makeover Magic is designed to provide black women with a virtual salon and makeup counter experience, say the company. Users can upload their photos, select from a diverse palette of cosmetics as we...

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